Financial psychology and emotional control when investing, with Paz Gómez Ferrer

Psychologist, business consultant, and expert in Financial Psychology and Behavioral Economics

About the speaker: Paz Gómez Ferrer

Paz Gómez Ferrer is a distinguished psychologist, consultant, and science communicator specializing in Behavioral Economics and the influence of emotions on economic and wealth-related decision-making. She has a solid professional track record devoted to the intersection of cognitive psychology, emotional regulation, and financial management for individuals and organizations.

Throughout her career, she has established herself as a leading authority in the study of cognitive biases (such as loss aversion, the FOMO effect, or overconfidence) and in the design of practical methodologies to mitigate irrationality in the field of investment. She regularly collaborates as a lecturer, speaker, and consultant for firms in the financial sector and educational institutions, promoting financial education grounded in self-awareness and strategic discipline.

Financial psychology and cognitive biases when investing

In this chapter of Inversión Inteligente, a podcast by ABANCA Inversiones, we interview Paz Gómez Ferrer, psychologist and expert in financial behavior, Behavioral Economics, and emotional intelligence.
During the interview, we analyze how emotions dictate our economic decisions and how cognitive biases directly influence investment returns:

The weight of emotions (9 out of 10)

Why we feel before we think and how we rationalize impulsive or fear-based financial decisions after the fact.

Loss aversion vs. profit

Proof that losing money hurts us emotionally twice as much as an equivalent gain satisfies us.

Main cognitive biases

FOMO effect (Fear of Missing Out) and confirmation bias, sunk cost bias, the Dunning-Kruger effect and overconfidence, and herd or bandwagon effect.

The risk of Artificial Intelligence

The danger of using tools like ChatGPT as an "Oracle of Delphi" without applying critical thinking or while experiencing model "hallucinations."

Mitigation strategies and tricks

Automating investment, staying away from apps during moments of volatility, using checklists, and practicing writing a letter to yourself in moments of calm.

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The contents of this podcast are for informational purposes only and do not constitute investment, legal, or tax advice, nor an offer of products or services of any kind. The opinions expressed may not be suitable for all investors. Past performance and forecasts do not guarantee future results. Investments involve various types of risk, and it is possible to lose part or all of the invested capital.